{"id":1430,"date":"2023-01-01T09:54:01","date_gmt":"2023-01-01T09:54:01","guid":{"rendered":"https:\/\/nervo.pt\/web\/?p=1430"},"modified":"2024-08-20T15:16:59","modified_gmt":"2024-08-20T15:16:59","slug":"lusiadas-bpm","status":"publish","type":"post","link":"https:\/\/nervo.pt\/web\/lusiadas-bpm\/","title":{"rendered":"Lus\u00edadas BPM"},"content":{"rendered":"\t\t
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Contexto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apesar de estar na vanguarda tecnol\u00f3gica, na Lus\u00edadas Sa\u00fade nada substitui o toque humano. \u00c9 nesta uni\u00e3o que reconhece o sucesso dos tratamentos que promove \u2013 e desafiou-nos a mostr\u00e1-lo ao p\u00fablico durante o Rock In Rio Celebration e o Festival F.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comunicar um hospital durante um festival n\u00e3o \u00e9 tarefa f\u00e1cil: se um discurso mais s\u00e9rio afasta o p\u00fablico, a falta de seriedade descredibiliza a marca. \u00c0 parte das quedas, indisposi\u00e7\u00f5es ou outros cen\u00e1rios menos felizes, s\u00e3o poucos os elos de uni\u00e3o entre um hospital e um festival.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solu\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Encontr\u00e1mos no ritmo \u2013 o da m\u00fasica e o do corpo \u2013 o conceito certo para ativar neste contexto e assim cri\u00e1mos o Lus\u00edadas BPM \u2013 Body Powered Music: uma experi\u00eancia sonora \u00fanica que colocou o p\u00fablico dos festivais a ouvir o seu corpo atrav\u00e9s da m\u00fasica \u2013 mas n\u00e3o a que estava no palco.<\/p>\n

Atrav\u00e9s de um processador de sinal el\u00e9trico, transformamos 6 promotores num instrumento musical humano, cada um com uma nota diferente. Um toque na m\u00e3o de cada promotor foi quanto bastou para tornar os participantes em cabe\u00e7as de cartaz \u2013 com bateristas a pianistas recrutados no p\u00fablico, cri\u00e1mos mini concertos in\u00e9ditos, com lota\u00e7\u00e3o esgotada em todas as sess\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma ideia de r\u00e1pida intera\u00e7\u00e3o, mas nem por isso deixou de ser surpreendente e altamente tecnol\u00f3gica \u2013 tal como Lus\u00edadas, refor\u00e7ando assim a mensagem da marca e a proximidade com o p\u00fablico. Os resultados comprovam-no: 1.3k participa\u00e7\u00f5es diretas, 22K intera\u00e7\u00f5es geradas em apenas 4 posts no Facebook e 31.5K intera\u00e7\u00f5es org\u00e2nicas geradas no Instagram.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Apesar de estar na vanguarda tecnol\u00f3gica, na Lus\u00edadas Sa\u00fade nada substitui o toque humano. <\/p>\n","protected":false},"author":1,"featured_media":3475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lusiadas","entry"],"yoast_head":"\nLus\u00edadas BPM - NERVO<\/title>\n<meta name=\"description\" content=\"Apesar de estar na vanguarda tecnol\u00f3gica, na Lus\u00edadas Sa\u00fade nada substitui o toque humano. \u00c9 nesta uni\u00e3o que reconhece o sucesso dos tratamentos que promove \u2013 e desafiou-nos a mostr\u00e1-lo ao p\u00fablico durante o Rock In Rio Celebration e o Festival F.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nervo.pt\/web\/lusiadas-bpm\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lus\u00edadas BPM - 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