{"id":2758,"date":"2024-04-04T17:12:21","date_gmt":"2024-04-04T17:12:21","guid":{"rendered":"https:\/\/nervo.pt\/web\/?p=2758"},"modified":"2024-08-20T15:31:01","modified_gmt":"2024-08-20T15:31:01","slug":"feira-do-livro","status":"publish","type":"post","link":"https:\/\/nervo.pt\/web\/feira-do-livro\/","title":{"rendered":"Feira do Livro"},"content":{"rendered":"\t\t
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CONTEXTO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Na Feira do Livro de 2023, volt\u00e1mos a desenvolver o espa\u00e7o na Pra\u00e7a Leya, com algumas particularidades novas. A marca quis chegar mais perto dos criadores de conte\u00fado e ter uma ativa\u00e7\u00e3o na LeYaTok, com uma \u00e1rea prop\u00edcia para a cria\u00e7\u00e3o de conte\u00fados digitais. O objetivo desta a\u00e7\u00e3o era comunicar os produtos da marca, gerar conte\u00fado, criar engagment e estender a presen\u00e7a f\u00edsica na feira para o mundo digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SOLU\u00c7\u00c3O<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pra\u00e7a Leya<\/strong><\/p>

Na Pra\u00e7a LeYa, para representar a versatilidade litera\u0301ria que a marca proporciona aos seus leitores, cria\u0301mos o conceito \u201cSeja qual for a escolha, LeYa<\/strong>\u201d, que comunica com o pu\u0301blico-alvo como se este estivesse inserido na histo\u0301ria que escolheu ler.<\/p>

\u00a0<\/p>

As ilustra\u00e7\u00f5es representam as diferentes pessoas que encontram na marca uma resposta para as suas escolhas.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quisemos demonstrar que o conteu\u0301do proporcionado pela marca tem a capacidade de envolver o leitor<\/strong>. Aqui, quem le\u0302 assume um papel participativo, tornando-se parte da histo\u0301ria que le\u0302. Encontramos este conceito materializado nas ilustra\u00e7\u00f5es dos pavilho\u0303es das editoras, no pavilha\u0303o das novas tecnologias, na zona de autores, na zona de checkout, no palco e em photocalls espalhados pelo recinto.<\/p>

\u00a0<\/p>

\u00a0<\/strong><\/p>

LeyaTok<\/strong><\/p>

Uma das grandes preocupa\u00e7\u00f5es dos criadores de conte\u00fado \u00e9 o espa\u00e7o onde gravam os seus v\u00eddeos.<\/p>

Agarr\u00e1mos nesta oportunidade e constru\u00edmos um cen\u00e1rio cuidadosamente pensado para a grava\u00e7\u00e3o de conte\u00fados para as redes: um corner que representava, de forma objetiva, o interior de um livro aberto e que, figurativamente, oferecia uma visualiza\u00e7\u00e3o dos conte\u00fados que a LeYa disponibiliza para o digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L<\/b><\/em>eYa, sem limites<\/b><\/em><\/p>

Para as fotografias, o cen\u00e1rio foi outro: tir\u00e1mos partido de um jogo de espelhos para criarmos uma ilus\u00e3o \u00f3tica que d\u00e1 a sensa\u00e7\u00e3o de um corredor infinito, com prateleiras repletas de livros. Cri\u00e1mos uma sensa\u00e7\u00e3o imersiva, onde os visitantes se veem a entrar no seu pr\u00f3prio dispositivo e encontram um vasto leque de conte\u00fados \u00e0 escolha.<\/p>

O resultado \u00e9 um spot instagram\u00e1vel, que representa a presen\u00e7a digital da LeYa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Template 03 – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n","protected":false},"author":2,"featured_media":2803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47],"tags":[37],"class_list":["post-2758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leya","tag-template","entry"],"yoast_head":"\nFeira do Livro - NERVO<\/title>\n<meta name=\"description\" content=\"Na Feira do Livro de 2023, volt\u00e1mos a desenvolver o espa\u00e7o na Pra\u00e7a Leya, com algumas particularidades novas. 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