{"id":2784,"date":"2024-07-27T17:42:58","date_gmt":"2024-07-27T17:42:58","guid":{"rendered":"https:\/\/nervo.pt\/web\/?p=2784"},"modified":"2024-08-07T15:43:03","modified_gmt":"2024-08-07T15:43:03","slug":"sumol-summer-fest","status":"publish","type":"post","link":"https:\/\/nervo.pt\/web\/sumol-summer-fest\/","title":{"rendered":"Sumol Summer Fest 2023"},"content":{"rendered":"\t\t
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CONTEXTO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em 2023, o Sumol Summer Fest mudou de margem e instalou-se no antigo parque de campismo da Costa da Caparica. Desenvolvemos as ativa\u00e7\u00f5es que refletem o conceito do festival, neste ano sob o mote \u201c\u00c9 o que \u00e9s\u201d. Mas um dos grandes desafios desta edi\u00e7\u00e3o passou, tamb\u00e9m, pela remodela\u00e7\u00e3o dos espa\u00e7os e infraestruturas que j\u00e1 l\u00e1 se encontravam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SOLU\u00c7\u00c3O<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201c\u00c9 o que \u00e9s\u201d<\/strong> regressou como conceito do festival, pensado para evidenciar a aceita\u00e7\u00e3o da individualidade do seu p\u00fablico numa celebra\u00e7\u00e3o que se quer coletiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Neste ano, a ativa\u00e7\u00e3o principal da marca mostrou a todos os visitantes que aqui t\u00eam espa\u00e7o para se encontrarem, num divertido desafio de per\u00edcia onde tiveram de construir o seu perfil com base em objetos pessoais espalhados por cacifos. No final do desafio, cada participante ter\u00e1 constru\u00eddo uma persona diferente, orgulhosamente representada entre as demais, materializando assim a associa\u00e7\u00e3o \u00e0 campanha \u201cOrgulhosamente Sumol\u201d.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O Espa\u00e7o VIP<\/b> aumentou em rela\u00e7\u00e3o ao ano anterior, tendo sido criado um piso sunset para receber os convidados da marca e tamb\u00e9m um corner<\/em> para a plataforma #sum\u00f3licoscomhist\u00f3ria, onde os seguidores da Sumol ganham protagonismo. Esta estrutura passou tamb\u00e9m a integrar as zonas de merchandising e de imprensa. O bar, a zona de tatuagens e o spot de make-up (em parceria com a Quem Disse, Bernice?) voltaram a fazer parte do espa\u00e7o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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No que diz respeito \u00e0 remodela\u00e7\u00e3o do recinto, demos palco aos novos talentos da comunidade local e seguidores da marca, atrav\u00e9s de um concurso de arte urbana. \u201cGanda Lata\u201d<\/strong> teve como embaixadores Gon\u00e7alo MAR e Pitanga, que selecionaram 4 artistas emergentes para darem uma nova vida \u00e0s infraestruturas que se encontravam no local.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Template 03 – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n","protected":false},"author":2,"featured_media":2805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[37],"class_list":["post-2784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sumol-compal","tag-template","entry"],"yoast_head":"\nSumol Summer Fest 2023 - NERVO<\/title>\n<meta name=\"description\" content=\"Em 2023, o Sumol Summer Fest instalou-se no antigo parque de campismo da Costa da Caparica. 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