{"id":288,"date":"2024-03-01T10:30:20","date_gmt":"2024-03-01T10:30:20","guid":{"rendered":"https:\/\/nervo.pt\/web\/?p=288"},"modified":"2025-07-22T14:40:33","modified_gmt":"2025-07-22T14:40:33","slug":"o-portico-do-kalorama","status":"publish","type":"post","link":"https:\/\/nervo.pt\/web\/o-portico-do-kalorama\/","title":{"rendered":"P\u00f3rtico MEO Kalorama"},"content":{"rendered":"\t\t
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Contexto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fomos desafiados pelo MEO a criar o p\u00f3rtico de entrada do festival Kalorama.<\/p>

Com um cartaz que antevia o seu sucesso, sab\u00edamos que a primeira edi\u00e7\u00e3o deste festival ia dar que falar e, por isso, ter\u00edamos de criar um p\u00f3rtico que ficasse na mem\u00f3ria dos visitantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solu\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para o desenvolvimento deste p\u00f3rtico, tivemos em considera\u00e7\u00e3o dois pressupostos. Em primeiro, os p\u00f3rticos de entrada s\u00e3o os locais mais prop\u00edcios para o registo fotogr\u00e1fico e, por isso, quisemos dar aos visitantes o melhor conte\u00fado para este efeito.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Em segundo, fosse de dia ou de noite, quisemos ter impacto nos festivaleiros e garantir a visibilidade da marca, independentemente da hora a que vissem a nossa instala\u00e7\u00e3o.<\/p>

\u00a0<\/p>

Inspir\u00e1mo-nos na identidade gr\u00e1fica do festival e materializ\u00e1mos o seu s\u00edmbolo mais sonante. Um olho que tudo v\u00ea. Mas como \u00e9 que este olho, para al\u00e9m de ver, poderia ser visto?<\/p>

\u00a0<\/p>

Cri\u00e1mos uma estrutura com mais de 7m que foi colocada no s\u00edtio onde todos passam: na entrada. Sendo este o s\u00edtio com mais movimento do festival, decidimos dar movimento a este olho que, observando quem passa, rodou ininterruptamente durante os 3 dias de festival. Para al\u00e9m do olho gigante, integr\u00e1mos barras LED na estrutura de entrada do Parque da Bela Vista. Estas barras oscilavam \u00e0 medida que as pessoas iam entrando, dando dinamismo e \u201cumas luzes\u201d sobre a sonoridade que estavam prestes a encontrar nos concertos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fomos desafiados pelo MEO a criar o p\u00f3rtico de entrada do festival Kalorama. Sendo esta a primeira edi\u00e7\u00e3o e com um cartaz repleto de nomes de luxo, o seu sucesso j\u00e1 era de adivinhar meses antes do evento come\u00e7ar.<\/p>\n","protected":false},"author":1,"featured_media":630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[12],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meo","tag-12","entry"],"yoast_head":"\nP\u00f3rtico MEO Kalorama - NERVO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nervo.pt\/web\/o-portico-do-kalorama\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00f3rtico MEO Kalorama - NERVO\" \/>\n<meta property=\"og:description\" content=\"Fomos desafiados pelo MEO a criar o p\u00f3rtico de entrada do festival Kalorama. 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