{"id":3741,"date":"2024-05-22T14:52:49","date_gmt":"2024-05-22T14:52:49","guid":{"rendered":"https:\/\/nervo.pt\/web\/?p=3741"},"modified":"2025-07-22T15:11:44","modified_gmt":"2025-07-22T15:11:44","slug":"premios-sapo-2023-de-santos-a-populares","status":"publish","type":"post","link":"https:\/\/nervo.pt\/web\/premios-sapo-2023-de-santos-a-populares\/","title":{"rendered":"Pr\u00e9mios SAPO: De Santos a Populares"},"content":{"rendered":"\t\t
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Contexto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O SAPO galardoou os melhores da publicidade digital numa cerim\u00f3nia de entrega de pr\u00e9mios em parceria com o projeto Santos no Tejo. Fomos n\u00f3s os respons\u00e1veis pela cria\u00e7\u00e3o e produ\u00e7\u00e3o do evento que levou ao altar os vencedores dos PR\u00c9MIOS SAPO 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solu\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A comunicac\u0327a\u0303o dos PRE\u0301MIOS SAPO 2023 assentou no universo dos Santos Populares, nos prove\u0301rbios e na tradic\u0327a\u0303o, com a ousadia dos dias de hoje sempre presente e um piscar de olho ao universo da publicidade digital. Trouxemos de volta o tom divertido a que os Pr\u00e9mios Sapo nos habituaram desde 2000 e recuper\u00e1mos algumas tradi\u00e7\u00f5es perdidas, como o lan\u00e7amento de desafios aos criativos.<\/p>

\u00a0<\/p>

\u201cFaz das boas e sobe ao altar\u201d<\/strong> foi o mote que cri\u00e1mos para desafiar as age\u0302ncias, clientes e meios a deixarem de ser santinhos e assumirem que os bons trabalhos merecem um lugar de destaque. Neste caso, a irem de Santos a Populares<\/strong> numa cerim\u00f3nia onde os trabalhos mais irreverentes e desafiadores foram premiados. Ativ\u00e1mos todas as fases de comunicac\u0327a\u0303o do evento, tendo tudo come\u00e7ado com uma ida a\u0300s age\u0302ncias onde lanc\u0327\u00e1mos o convite para uma Sardinhada Popular<\/strong>. Esta sardinhada foi, na verdade, um torneio do jogo popular da sardinha, atrav\u00e9s do qual o SAPO desafiou os criativos a meter as ma\u0303os no lume pelo seu trabalho e a inscreverem os seus preferidos nos PRE\u0301MIOS SAPO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A final deste torneio aconteceu durante a entrega de pre\u0301mios, que coroou o vencedor com uma salva de palmas e uma prestigiosa salva \u2013 tambe\u0301m conhecida como travessa \u2013 de alumi\u0301nio pronta para servir sardinhas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A cerim\u00f3nia de entrega de pr\u00e9mios teve palco no maior Sant\u00f3dromo da cidade e contou com Rui Sim\u00f5es como host. O evento levou o tema dos santos \u00e0 risca: depois da marcha dos finalistas, que ergueram estandartes personalizados por eles pr\u00f3prios, e revelados os grandes vencedores, a noite fechou com chave de ouro no ARRAIAL SANTO ao som de Ana Malhoa e Turbo \u00f2 Baile.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A 21\u00aa edi\u00e7\u00e3o desta entrega de pr\u00e9mios teve uma ades\u00e3o extraordin\u00e1ria por parte das ag\u00eancias e de toda a ind\u00fastria criativa portuguesa. Com mais de 200 candidaturas, SANTOS A POPULARES foram os PR\u00c9MIOS SAPO com maior ades\u00e3o de sempre!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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