{"id":3775,"date":"2025-01-22T15:15:34","date_gmt":"2025-01-22T15:15:34","guid":{"rendered":"https:\/\/nervo.pt\/web\/?p=3775"},"modified":"2025-07-22T15:40:22","modified_gmt":"2025-07-22T15:40:22","slug":"papa-figos-primavera-sound","status":"publish","type":"post","link":"https:\/\/nervo.pt\/web\/papa-figos-primavera-sound\/","title":{"rendered":"Papa Figos \u2013 Primavera Sound"},"content":{"rendered":"\t\t
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Contexto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Primavera Sound 2024 \u00e9 um festival com foco na sustentabilidade.<\/strong>\u00a0Uma das premissas que sustenta esta afirma\u00e7\u00e3o \u00e9 estar\u00a0inserido numa das zonas naturais e mais verdes da cidade do Porto. O Parque da Cidade.<\/strong>
Para destacar o<\/strong>\u00a0conhecido e bastante apreciado vinho do Douro Papa Figos, assent\u00e1mos a presen\u00e7a de marca no elemento que lhe deu nome. A ave – Papa Figos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solu\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Atrav\u00e9s do universo de Bird Watching\u00a0cri\u00e1mos a liga\u00e7\u00e3o entre os elementos naturais do festival e a nossa figura de comunica\u00e7\u00e3o.<\/strong>
O nosso p\u00e1ssaro macho (representativo do tinto) e f\u00eamea (representativo de branco) e ambos (da gama ros\u00e9) sa\u00edram do r\u00f3tulo e voaram at\u00e9 \u00e0s \u00e1rvores do festival.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Numa \u00e9poca em que nenhum festival passa sem ser gravado ou fotografado, coloc\u00e1mos esculturas de Papa Figos identificados com um n\u00famero para serem descobertos.
O desafio foi colocado nos nossos bares atrav\u00e9s dos quadros t\u00edpicos de observa\u00e7\u00e3o de esp\u00e9cies: Entra em Modo de Voo e fotografa 6 dos nossos Papa Figos espalhados pelo festival e ganha uma toalha de piquenique. Fotografa 12 e ganha uma experi\u00eancia gastron\u00f3mica no pr\u00f3prio dia no restaurante Prima. O restaurante Sogrape que esteve presente no festival.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Para al\u00e9m deste \u00edcone fundido nos elementos naturais do festival, os bares foram ornamentados com ramos e ilustra\u00e7\u00f5es cient\u00edficas dos Papa Figos macho e f\u00eameas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No final da edi\u00e7\u00e3o do Primavera Sound 2024, entreg\u00e1mos mais de 200 talhas de piquenique e servimos 8 jantares no restaurante Prima com vista privilegiada para o palco. Tudo isto, para quem foi observador o suficiente para encontrar e registar a sua esp\u00e9cie preferida de vinho do Douro, o Papa Figos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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