{"id":3912,"date":"2026-02-27T15:33:13","date_gmt":"2026-02-27T15:33:13","guid":{"rendered":"https:\/\/nervo.pt\/web\/?p=3912"},"modified":"2026-03-10T14:57:34","modified_gmt":"2026-03-10T14:57:34","slug":"generali-tranquilidade","status":"publish","type":"post","link":"https:\/\/nervo.pt\/web\/generali-tranquilidade\/","title":{"rendered":"Generali Tranquilidade"},"content":{"rendered":"\t\t
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Contexto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No dia 9 de janeiro de 2026 realizou-se a festa de Natal da Generali Tranquilidade, no Armaz\u00e9m 16, em Lisboa. Recebemos entre 900 a 1000 convidados, todos eles colaboradores da seguradora.
A marca desafiou-nos a encontrar um tema que inspirasse o mote para toda a festa e que, atrav\u00e9s dele, fosse explorado todo o universo visual de comunica\u00e7\u00e3o e decora\u00e7\u00e3o do evento tirando os colaboradores dos temas do dia a dia e colocando-os num universo diferente, onde o foco estivesse nas rela\u00e7\u00f5es entre eles e n\u00e3o na \u00e1rea de neg\u00f3cio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ideia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quisemos que os colaboradores sentissem entusiasmo em torno desta festa de natal, apesar do natal j\u00e1 ter passado. Por isso, neste ano, o natal ficou at\u00e9 mais tarde. Em dois sentidos, tanto na data porque aconteceu em janeiro, como numa segunda abordagem: \u201ca noite mais sossegada e tranquila do ano\u201d foi uma festa que se estendeu at\u00e9 \u00e0s tantas, e cada convidado foi convidado a dar tudo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Os pijamas passam a lantejoulas, as luzes a piscar na \u00e1rvore viram leds<\/em> na pista de dan\u00e7a, as bolas da \u00e1rvore de natal foram bolas de espelhos e as m\u00fasicas de coro deram origem a um DJ Set que n\u00e3o deixou ningu\u00e9m \u201cparado \u00e0 lareira.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Natal \u00e9 a \u00e9poca em que damos presentes. Damos carinho, damos amor e damos o nosso melhor junto dos nossos. A festa Generali Tranquilidade aconteceu depois da vers\u00e3o familiar do natal. Por isso, a ideia foi aproveitar esta noite para gastar os \u00faltimos cartuchos desta \u00e9poca.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Despert\u00e1mos o brilho interior de cada colaborador. O glamour fez-se sentir no espa\u00e7o, nos rostos das pessoas e em cada detalhe da festa. Numa noite em que ningu\u00e9m passou despercebido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A silent night<\/em> –<\/strong> como nos diz a cl\u00e1ssica m\u00fasica de natal – tornou-se \u201cunsilent\u201d, bright and flashy.<\/em><\/strong> Com direito a uma nova vers\u00e3o da m\u00fasica que foi cantada ao vivo pela banda convidada: os Pharol.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Uma noite para dar tudo tamb\u00e9m \u00e9 n\u00e3o perder um \u00fanico passo da dan\u00e7a, \u00e9 ir um pouco para l\u00e1 do convencional, \u00e9 divers\u00e3o ao m\u00e1ximo e, no m\u00ednimo, sermos os \u00faltimos a abandonar a festa.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Template 04 – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n","protected":false},"author":2,"featured_media":3968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[37],"class_list":["post-3912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generali-tranquilidade","tag-template","entry"],"yoast_head":"\nGenerali Tranquilidade - NERVO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nervo.pt\/web\/generali-tranquilidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generali Tranquilidade - NERVO\" \/>\n<meta property=\"og:description\" content=\"Template 04 - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 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